Tips for Effectively Tracking Your Webinar Results
You’re an expert in your area, and now you have the chance to share your knowledge and passion with clients, other professionals in the industry, and peers. A webinar is a great platform to do so, but after it’s all said and done, how do you know if it had the intended effects?
In this article, we’re walking through a few tips for how to track the most useful metrics related to your webinar.
Using the Information available
There are a few aspects that are difficult to track based solely on the sheer amount of information passing through, but you can still rely on simple methods for measuring performance.
Attendance ratio is one example. If your webinar had a sign up list, do a simple count either by hand or by Excel and compare that to the actual attendance. That ratio can give you hints: when it comes to attrition in excitement, look at how long people waited compared to how likely they were to attend if more people showed up than anticipated, look at social media outreach or other areas that might have affected the change.
Let the experts do the job
There are a lot of competent players on the market when it comes to reporting software. Don’t try to do it all on your own, especially since there are many affordable services available. Do your research and find out which software will work best for your business.
Click-through rate is still king
The below click-thru rate benchmarks are rough, but are generally sound across the board when measuring the success of your webinar:
- 35 to 50 percent is an incredible score, so keep doing what you’re doing!
- 25 to 35 percent is average, meaning there’s room for improvement but in general you’re on the right track.
- Less than 25 percent means that your webinar didn’t perform as it could have and you’ll have to drill down to find the issue.
Asking for Feedback
Online polls may be susceptible to selection biases, but can still provide valuable (and free!) input. Visitors, attendees, or customers who are willing to give you the time of day should be listened to because they’re generally the ones paying attention. Even if they’re not experts, they may provide valuable insight on how you are perceived by other clients.
How long do they stick around?
If your webinar was in depth and long, it’s normal for many attendees to drop out before the presentation’s end. That’s not a bad sign on its own, but if you were losing lots of listeners before you were able to deliver an introduction, you may consider retooling for next time.
For best results on your webinar, visit SkyPrep today!